As a new year begins. With items loved over time.

Happy New Year! The beginning of 2026, greeted with a quiet atmosphere.

The New Year is also a time to pause and re-examine one's life.
Your usual room, your usual tools, your usual time.
Is there anything among them that you "want to keep with you"?

BasShu has always aimed to create items
that grow in character with use and continue to be a part of your life for 10, 30 years to come.

◾️ Welcoming and starting to use tools

In the new year, wear new clothes. Unpack new towels. Lay down a new rug.

This isn't so much about "buying new things" as it is
about welcoming tools that will spend the future with you.

Natural material blankets,
comfortable rush grass rugs for bare feet,
storage that blends into your daily routine.

None of them are flashy,
but before you know it, you can't let them go.
We want our products to be just that kind of presence.

NEW YEAR COUPON Announcement

As the new year begins,
we hope you'll choose an item that will accompany your life ahead──
With that thought in mind, we've prepared a New Year's coupon.

Code: 【F8HXF920EF6D】Click the image above to apply automatically.
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🎍 NEW YEAR COUPON 🎍

20% OFF all items (including sale items)

Period
January 1, 2026 (Thursday) 0:00 - January 3, 2026 (Saturday) 23:59
(For orders and payments completed by this time)

Conditions
・Limited to domestic shipping
・Available to all customers

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◾️ Items you'll love more and more over time

If old things still exist today, there's a reason for it.

Quality of materials,
craftsmanship from the origin,
the creator's sincere approach.

BasShu's manufacturing also has "long-term use" as its goal.

As the new year begins, we hope you'll choose an item while imagining your life a few years, or even decades, from now. We would be delighted if you did.

We look forward to your continued support of BasShu this year.

The entire BasShu staff