— In Suntory's new "-196" series commercial
In Suntory's new "-196" series commercial, "The Secret to Deliciousness You Can't Make in a Cooking Show," which has been airing since August 2025, actor Ryo Nishikido is wearing a BasShu apron.
📺 You can watch the commercial here:
▶︎ Watch on YouTube
A garment that exudes freshness and quality
In a setting reminiscent of a cooking show, the world of "-196" is introduced with lighthearted banter. In this commercial, Ryo Nishikido is wearing a BasShu work apron made from chambray fabric.
With its subdued indigo hue and refined texture, its casual yet elegant appearance embodies our manufacturing philosophy: "loved over time."
In 2007, BasShu began with an encounter with a single chambray shirt.
That foundational material remains at the core of our products today.
Honest Design for Any Scene
BasShu aprons are "lifestyle tools" that are useful in various settings, not only in the kitchen but also for outdoor activities, DIY, and gardening.
• Strong and dirt-resistant natural material; the appeal of 100% cotton is its resistance to water.
• Unisex design for both men and women.
• Ages beautifully over time, developing character with wear.
They quietly blend into the user's life, and are loved for a long, deep time.
With this in mind, each one is carefully crafted.
Aprons: Like a Partner, Born from "Working Cloth"
In daily chores and work, there are moments when you want to straighten your posture.
At such times, just putting on an apron that feels good against your skin can mysteriously bring a sense of order.
BasShu aprons respect their roots as "working cloth" while also valuing an appearance that naturally blends into modern life.
▼ See the apron worn in the commercial
→ View Apron Collection here
*If there is a product detail page for the worn model, please provide a direct link.
"Good quality, long-lasting."
That is the origin of BasShu's craftsmanship.
We invite you to bring a piece that enriches your daily life into your own home.