On the heels of some actual work (yes, "on the heels"!),
I did some market research. Although it’s heavily influenced by my personal interests, I took a serious walk around NYC, so
I’ve written down my honest impressions of each place.
A Certain VINTAGE SHOP
I can’t reveal the name of this shop because it doesn’t welcome first-time visitors.
However, some people probably know about it as it’s been featured in some media outlets.
There's no sign, and the entrance is locked, so if you don't know about it beforehand, you won't be able to find it.
Honestly, it’s a treasure trove of inspiration for BasShu. There’s a small storage room at the back of the shop,
where the owner has collected a vast amount of old fabric scraps as a hobby over decades.
It's all fabric, not vintage clothing.
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Initially, I wasn’t allowed into the back storage room, but after frequent visits,
I’ve become quite friendly with them, and now they let me spend about an hour rummaging around.
It’s like a treasure hunt, getting covered in dust and struggling to find a tattered scrap that makes you exclaim, “This is it!”
Only to be told, “This is my precious collection, I can’t sell it.”
Prices are also "as-is." You need to be prepared for sticker shock.
But happily, they carry BasShu blankets.
BasShu is the only non-vintage item they stock. This is a huge deal.
Having the quality of BasShu products recognized by this owner is a great support for us as we challenge the US market.
Many big names are among their clientele, so I’m very grateful.
SAVE KHAKI
The big name I met at my first NY exhibition was David Mullen, the owner of this brand.
The moment I saw him, I felt an aura that ordinary people just don't possess.
By chance, David recommended BasShu when his brand launched in Japan.
Being recognized by him is another huge source of support. He still visits us every time we have an exhibition in NY.
They are committed to "Made in USA" and, despite being a NY brand, they produce on the West Coast.
That unique relaxed vibe contrasts well with the energy of NYC.
It’s a brand I personally love, offering adult casual wear that has moved beyond mere fashion trends.
I haven't been to their Japanese store recently, so I wonder how it's doing.
They had more Japan-exclusive designs... I hope they're doing well.
JOHN DERIAN COMPANY
This shop deals in interior fabric items, general goods, and furniture, mixing vintage and current pieces.
I visit here every time, but it feels more like an obligation due to work. Perhaps it's a realistic view for New Yorkers?
Honestly, I don't quite get it. It's expensive, for starters... maybe it's the vintage mix that makes it special?
Oh, the display is skillfully done. That's all.
FREEMANS SPORTING CLUB
It exists in Japan too, but this is the authentic local version. More than clothes, I associate it with pioneering the BARBER boom.
The clothing isn't as cool as it appears in Japan. The shop is dusty, and the displays feel haphazard.
Perhaps they got rich suddenly and lost their drive.
The BARBER shop is a genuinely stylish barbershop (in a good way).
Recommended for anyone who wants a close shave. Staff with thick arms will give you a powerful haircut.
Also, if you want a slicked-back side part, definitely check it out.
GREEN FINGERS MARKET
Yes, it's the GF from Japan.
What's amazing is that it’s in NY with the exact same vibe as the Sancha store.
It really makes you rethink the meaning of a store's existence.
It's not just a place to sell things, but a place for self-expression.
A business network formed by people drawn to that taste.
I want to emulate their unwavering expression. Otherwise, it won't reach the people you want to convey it to.