【A Summer Staple: Comfort and Design】
The Imabari-made cotton pile blanket is back again this year
The cotton pile blanket, cherished as a towel blanket, is back.
This versatile item, useful as summer bedding or a lap blanket, has arrived again from BasShu this year.
That perfect "just right" feeling when you pick it up, and the gentle touch that remains even after many washes.
This blanket is a collaboration with Imabari artisans, who have been involved in towel making for many years, aiming for that "just right" feel.
Comfort that's just right for everyday life
A blanket you'll want to use every day, utilizing Imabari towel technology
An exquisite balance that is not just "fluffy" but also possesses a firm texture.
BasShu's cotton pile blanket offers a comforting sensation that relaxes your mind every time it touches your skin.
Made from 100% cotton, it offers excellent absorbency and quick-drying properties, making it comfortable even in hot weather. It's also machine washable, making it perfect for everyday use.
Available in 2 sizes.
・The L size is generously sized to be used as a towel blanket, and is also great as a single sheet.
・The M size is perfect for a lap blanket or shawl, and convenient for summer poolside or travel.
Deep designs expressed through "weaving"
The timeless charm of yarn-dyed jacquard
BasShu's cotton pile blanket is not just printed.
It uses **"yarn-dyed jacquard weaving"**, where the yarn is dyed first and then woven.
While this method is time and labor-intensive, it offers several advantages:
・Resistant to fading even after repeated washing
・Patterns appear three-dimensional
・The fabric itself gains character
These benefits result in a blanket that can be cherished for a long time.
The lineup features unique designs with BasShu's signature essence, such as native motifs and bandana patterns, that naturally blend into any interior.
Also recommended as a summer gift
A special gift that complements daily life
Cotton pile blankets are chosen not only for personal use but also as seasonal gifts.
・Summer greetings
・Baby showers
・Housewarming gifts
They are perfect for occasions like these.
The design, which is simple yet has a touch of playfulness, is sure to be appreciated by all generations.
It gains character with use, and your affection for it deepens.
It's an item you can "cultivate" like a vintage piece, enjoying the process.
Embrace BasShu's "comfort" in your life this summer
Light feel and deep design.
BasShu's cotton pile blanket, created with Imabari artisans, gently accompanies you through the warmer months.
Make this staple item, which brings a little comfort to your daily life, a new summer habit.
You can view the lineup on the following page: