I recently spent about a week in New York. Even though it was a business trip, it was still a trip. So, I decided to stay at a hotel I'd been curious about. This was my accommodation this time. The Marlton Hotel. The photo above is from their...
The catalog that we shot last December at a penthouse by the sea will be released soon. I've been posting sneak peeks on Instagram, but thanks to the wonderful weather and fantastic location, I think we've created an exciting catalog that truly captures the world of BasShu. This photoshoot...
Kojima for jeans, Kyoto for Nishijin-ori textiles, Imabari for towels, And, Izumiotsu for blankets. Yes, much like Banshu-ori, it's a hidden Japanese production area, "Izumiotsu," that completely lacks promotion. It's also called "The Blanket Kingdom." Its local mascot is Ozumin the sheep, carrying yarn and knitting needles at...
Since last week, I've been on a business trip with the director to Guangzhou, China, and Hong Kong. When I go overseas, I can always think about the brand more objectively. Drinking with the Hong Kong night view as an accompaniment, we had a rare work discussion. And so,...
The [NATIVE series], made with original Banshu-ori fabric, has arrived. When planning for autumn and winter, I always find myself wanting to create native patterns. This year, we've created two color variations with a prominent, large pattern: sophisticated and urban "Charcoal Gray" and "Khaki." And of course, it's jacquard woven,...
Last week, I went to Nishiwaki for a meeting about a new fabric. Every time I enter the factory, it always strikes me anew that even with all the changes in the world, the actual work on the factory floor remains completely unchanged. With the recent boom in...
Hello, this is Imoto from the planning department. The constant rain has been getting me down, but the design process for our spring/summer collection is in full swing. It's, it's tough. I'm not bragging, but when I hit a wall, I tend to get discouraged pretty quickly. For now,...
The Furniture & Fabrics Exhibition will be held for the fourth time this autumn on the following dates: This is an opportunity to see the latest 15FW items from BasShu, as well as new rug and mat collections, before anyone else. We look forward to seeing you there. *Attendance is...
In the spring of 2005, I wanted to start a new business venture for my company. I was aimlessly walking around Osaka, where our office was located at the time, when I happened to notice a fabric in a select shop.It was a combination of yarn-dyed chambray in solid blue,...
