Our new series, which received a great response immediately after its release. Some items are already SOLD OUT, but I'm worried that the actual colors might be hard to discern, so I'd like to provide some additional details. ↓↓ This image makes the colors look quite vivid, but...
In my experience,the more unexpected and surprising things there are (for me),the better the catalog turns out. Even shots I thought were a bit off at the time,look incredibly fitting later, and stylings I thought were wildturn out to be amazing when finished. ---- When you work with the same team repeatedly,I think the...
When I go to NY, I always stop by "SHARK TOOTH." It's not a place that would appeal to everyone. They proudly display tattered antique rugs, They casually place unusually attractive fabrics whose genre and era are unknown, And hand-dye old quilts one by one. It's...
The next day, we headed downtown. Perhaps because it was exhibition season, all the hotels we had in mind were fully booked, so we ended up booking this one based on location and price, without much expectation. The Los Angeles Athletic Clubhttp://laac.com/ It's a renovated old building,...
I love searching for hotels, and even if I have no plans to travel, I often find myself seriously choosing hotels within a realistic budget, feeling satisfied, and then thinking, "What am I doing?" In my (imaginary) Los Angeles edition, "PALI HOTEL" usually made it to the final selection....
This spring, we've added new patterns to our "The Stripes" bedding series. We went through countless revisions during the yarn dyeing process until we were finally satisfied with these two patterns. To say the least, they are quite good (lol). --- First, this one. col. Stripe...
Next up is the Brooklyn edition. I hear it's becoming more and more developed, almost like Manhattan, but there are still many low-rise buildings, which is a relief. Pilgrim Surf+Supply This shop has already opened in Japan. If you've seen the Shibuya store, you're bound to be underwhelmed. In...
On the heels of some actual work (yes, "on the heels"!), I did some market research. Although it’s heavily influenced by my personal interests, I took a serious walk around NYC, so I’ve written down my honest impressions of each place. A Certain VINTAGE SHOP I can’t reveal the...
Yesterday, while watching TV, Huh? ...Hmm?! I thought, and when I rewound it, It was indeed The Stripes apron! And it was Pierre Taki. I'm so happy. It suits him so well!! He was wearing it in the CookDo [Asian Chicken Rice] commercial. -- Since...
Our 2017 Spring/Summer catalog is complete. Even though we've made many of them, the moment of opening the package is always exciting. This catalog, which we produce once a year, is the only place where we can express our style with 100% authenticity, as we do not have...
A foreign friend of mine uploaded a photo to Facebook of the matching notebooks we bought a long time ago. When I messaged her asking "You still have that?!" I got a one-word reply: "Sentimental value." Since then, the phrase "sentimental value" has stuck with me. This year, I found...
Despite having a clear image in mind of the fabric I want to create, weaving rarely turns out as expected. Unlike printed materials, the design you see on the computer screen almost never comes out exactly the same. Fabric is, in a sense, 3D. Even if you...
BasShu's wool blanket was featured in the January issue of Begin, which was released last week. ~ This Month's GOOD BUY Guide ~ It was selected as the 5th place. "No prickliness with this texture!!" I always secretly look forward to the catchphrases. This time,...
It's not that vintage items are "valuable" simply because they are vintage; I believe there's a good reason why mass-produced items from decades ago continue to captivate people even now. Why aren't acrylic rugs and polyester blankets sold at high prices, touting them as vintage? I think the...
BasShu's patchwork quilt is based on Amish quilts from the early 1900s. Among American quilts, Amish quilts vary depending on the era and community background, but a major feature of Amish quilts is that they are made from solid colors. And the patterns have few curves, making them...
The last day of my stay in Portland was a "golden hour" for research. "Work exists in play. So, when you play, be serious." When written out like this, it sounds like something an overly aggressive CEO would say, but it's also a favorite saying of the BasShu...
